EasyGrow makes growing plant-based food easy, relaxing, and fun.
There are plenty of people who want to grow their own food but don’t know where to start and lack confidence.
“Plant/food lovers need a way to easily grow their own food because they want quick and easy access to fresh food and ingredients.”
Research started with multiple user interviews. The users considered themselves beginners to gardening. The aim was to identify what the main concerns were, the pain points, and what deterred them from starting. Using a discussion guide for questions, the research explained what the main concerns were, but it also revealed how growing food is about more than just sustenance and ingredients. It also had moral worth and wellbeing aspects.
Users who are new to gardening and want to grow their own produce are often lacking in confidence and want assistance, advice and reassurance on their journey.
Users find gardening and growing produce to be good for their own mental health. It gives them satisfaction and fulfilment. Users also find it good for their physical health, both in terms of nutrition and physical exercise.